Tuesday, 17 April 2012


These are my Bowflex SelectTech Dumbbells, they are beautiful to look at, a work of art. I’m always intrigued when a product or service has been re-engineered to make it better and more practical for the consumer. Smart design coupled with practical common sense will always gain market share. It took Bowflex to reinvent and innovate the humble gym dumbbell set and create something that is stunningly practical and beautiful. These replace an entire rack of weights ranging from 5lbs to 52.5lbs each whilst only taking up the space of a small bar-fridge. Bowflex realised that most gym members were single, under 30 and typically lived in a small apartment, hence space was a premium.

Can you innovate your product or service and be ahead of your competition? Keep reinventing, keep innovating your products, your services and yourself.

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PAN Award

PAN Award